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Hello

Raelene Clarke | Entrepreneur | Advocate for Girls’ Empowerment | Founder of KOA​

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At Confidence Lab, we believe that confidence isn’t given — it’s built, shared, and owned. Founded by Raelene Clarke, a mother of four daughters, former Miss Teen South Africa, and passionate advocate for girls’ empowerment, Confidence Lab was born out of both research and personal experience.

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My Story 

I was deeply moved when I learned that girls’ confidence drops by nearly 30% between ages 8 and 14 — and even more by the ripple effects: girls silencing themselves, stepping back from sports and leadership, doubting their voices, and shrinking in spaces where they should shine. As a mother of four daughters, I couldn’t sit back knowing they — and countless others — might lose belief in themselves just as the world should be opening up to them.

That’s why I created Confidence Lab: a girl-powered space where challenges like comparison, appearance insecurity, emotions, and perfectionism are unpacked and transformed into solutions designed by girls, for girls.

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Our mission is simple but powerful: help every girl discover her voice, celebrate her strengths, and build lasting confidence. Girls aren’t passive participants — they are creators, innovators, and leaders. Each session ends with tools they designed together, contributing to our growing 100 Girl-Made Confidence Solutions Toolkit — a movement of sisterhood, agency, and bravery.

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Confidence Lab is more than a workshop. It’s a community where girls learn that their ideas matter, their voices carry power, and their confidence can change the world.

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Thank you for being part of the journey.

With sisterly love,
Raelene

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Career Highlights: 

  • Social entrepreneur & youth advocate with 15+ years of experience building brands and programs that unlock potential.

  • Voted one of the Top 20 Most Inspiring Young People in South Africa (2013) and listed in the Top 100 Most Influential Young South Africans (2017).

  • Co-founder of SpringAGE, a youth-led innovation platform acquired by Deloitte in 2016.

  • Sales Lead & Shareholder at Avocado Vision, delivering financial literacy and community education programs across South Africa.

  • Trustee, Liberty Community Trust (focused on improving education outcomes).

  • Founder of KOA Activewear, an eco-friendly girls’ activewear brand carried in premium stores.

  • Creator of KOA Confidence Laboratory: Confidence and innovation workshops - helping girls solve for confidence and self-esteem challenges. 

 

Above all, I’m a proud mother of four daughters — and my mission is clear: to be part of building a world where girls grow up strong, brave, and unapologetically confident.

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